Psychologists are finding that simply spotting Batman in a public space can nudge people toward small acts of generosity, from picking up trash to helping a stranger. The emerging research suggests ...

We test an information theory of prosocial behavior whereby ego utility and self-signaling crowd out the effect of consumption utility on choice. The data come from two field experiments involving ...

Dogs willingly help their peers, a trait not driven by personal gain. One characteristic of humans is 'prosocial behavior'—the act of helping one another to coexist. Prosocial behavior means acting ...

Have you ever noticed a poster with a pair of staring eyes next to a line that reads: “Please donate here.” Or “No illegal parking?" Some studies claim that these watching eye images nudge people ...

Does a commitment to one's God facilitate altruistic behavior that benefits only members of the same religious group? Or does it extend to helping members of a different religion? University of ...

University of California, Los Angeles, researchers have identified neural mechanisms behind prosocial behaviors in mice directed toward unresponsive conspecifics. Their findings suggest that mice, ...

On a crowded Milan subway, a man in a Batman suit quietly stepped into a carriage and, according to new behavioral research, something unusual happened: commuters suddenly became more considerate.