Content marketing is one of the most common and powerful marketing tools for startup founders. The reason is simple - it could be done cheaply, and at the same time it could have huge impact if done ...

Headlines can make or break the success of a single piece of content, or even an entire content marketing campaign. They’re probably the shortest component of your entire piece, yet they’re the most ...

Writing well takes time. Writing well does not mean just sitting down and beginning to write sentences until you reach the page limit. Starting writing the night before your assignment is due doesn't ...

David Maraniss views his writing process as a four-legged table. The Pulitzer-Prize winning Washington Post journalist shared his process Wednesday night as part of The Poynter Institute’s 40th ...

There are two main publishing paths: traditional publishing and self-publishing. Each has its pros and cons. Books have a timeless nature to them. Long after you’ve retired from active business, your ...

Whether you’re a professional writer trying to meet a deadline or word count target, or you’re trying to write that first great novel during the in-between moments of your busy life, you’ll know that ...

Most people seem to have no idea the amount of toil that goes into writing a column such as this one. For some reason they seem to think that someone (like me) just sits down and spews out a bunch of ...

If you want to be a better, faster writer, you should treat your writing as a lean manufacturing process. “Lean” is an engineering technique for making manufacturing less wasteful and has been used in ...