How To Measure The Credibility And Long-Term Value Of Nontraditional Media

Podcasts, Substack newsletters and independent creators are playing a larger role in how audiences discover and engage with ...

5 things fast-growing podcasters need from platforms

The most ambitious podcasters are expanding beyond the RSS feed format into video, newsletters, brand partnerships, live ...
The Washington Post

Newsletter platform Substack takes aim at YouTube

Substack, a platform created largely for newsletters, is rolling out a suite of new video creation and editing tools — a sign of how critical video has become to gaining audience on the internet. The ...
The New York Times

With YouTube Booming, Podcast Creators Get Camera-Ready

To some, “video podcasts” are a contradiction in terms. That hasn’t made them any less popular. By Reggie Ugwu For its new podcast studio in Burbank, Calif., Exactly Right Media — the company behind ...
NBC New York

YouTube launches weekly top podcast list to rival Spotify and Apple

YouTube is solidifying its place in podcasts. Podcasts such as "The Joe Rogan Experience," "Kill Tony" and "Rotten Mango" currently top the YouTube chart. Alphabet-owned YouTube said podcasts earn ...
Newsday

Life on the other side: Refugees from 'old media' flock to the promise of working for themselves

NEW YORK — Six months ago, Jennifer Rubin had no idea whether she'd make it in a new media world. She just knew it was time to leave The Washington Post, where she'd been a political columnist for 15 ...
Mashable

Substack wants writers to get into live video streaming

In a move to scoop up audiences from platforms like TikTok, Instagram, Twitch, and YouTube, Substack is expanding its integrated video tools for creators, adding the ability to stream live. Announced ...