In the coffee space, the product undoubtedly sets guest expectations as well. Taste, aroma and consistency shape how guests perceive a brand and when the product is presented well, it builds trust.

Pamela is a freelance food and travel writer based in Astoria, Queens. While she writes about most things edible and potable (and accessories dedicated to those topics,) her real areas of expertise ...

Welcome to Smithsonian Open Access, where you can download, share, and reuse millions of the Smithsonian’s images—right now, without asking. With new platforms and tools, you have easier access to ...